Ray-Ban Meta Connects Technology and Style in an India Campaign
Ranveer Singh becomes an ambassador for both brands in that market.
Image: Meta · original publication Image source ↗
What happened
Meta announced the collaboration and Ray-Ban Meta Gen 3 availability in India.
What changes
The campaign combines personal identity, eyewear design and AI features.
Why it matters
It demonstrates how to explain technology through the audience’s habits and aspirations.
Implications for businesses
Un Rino’s perspective: studying the creative approach does not mean transferring the same campaign unchanged to a U.S. audience.
Un Rino’s take
A feature’s value is easier to understand when the story connects with a recognizable situation.
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