Google Expands Tools for AI-Assisted Commerce
Updates include Merchant Center, inquiries within ads and product data.
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What happened
Google announced visibility indicators for AI experiences and commerce integration improvements.
What changes
Measurement expands to five countries, while Business Agent for YouTube ads begins as a U.S. beta.
Why it matters
Catalog quality affects the answers a shopper receives.
Implications for businesses
Un Rino’s perspective: confirm U.S. beta eligibility and the markets covered by each rollout; keep product pages accurate while evaluating access.
Un Rino’s take
Distinguish catalog preparation from a feature that can already be activated locally.
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