U.S. Digital Advertising Revenue Approached US$300 Billion in 2025
IAB and PwC report 13.9% growth across the U.S. digital advertising market.
Image: IAB / PwC Internet Advertising Revenue Report · original publication Image source ↗
What happened
IAB and PwC reported nearly US$300 billion in U.S. digital advertising revenue in 2025, up 13.9% year over year.
What changes
The report examines a market in which video, commerce media, creators and performance advertising increasingly intersect.
Why it matters
More spending also means more competition for attention. Creative work, data and measurement need to support one another.
Implications for businesses
U.S. businesses can focus on measurable business outcomes and creative assets suited to each stage of the customer journey, rather than assuming larger budgets guarantee success.
Un Rino’s take
As media buying becomes more automated, the quality of the idea, offer and customer experience remains important.
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