NewFronts 2026 Puts Video, Creators and Streaming at the Center of Ad Sales
The program shows how platforms compete for advertising budgets through distinctive data, formats and content.
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What happened
The program shows how platforms compete for advertising budgets through distinctive data, formats and content.
What changes
Ad inventory, data, creative work and measurement need to be considered together rather than evaluating the format in isolation.
Why it matters
Connecting creative work and media spending to business outcomes is more useful than optimizing intermediate metrics alone.
Implications for businesses
A U.S. advertiser should assess each proposal’s audience, inventory and measurement rather than treating a presentation as proof of campaign performance.
Un Rino’s take
Creativity remains essential. Measurement should help explain what changed for the business, not simply produce more platform statistics.
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