Video Leadership Summit 2026 Focuses on CTV, Measurement, AI and Creativity

What happened

The program treats video as a combination of creative work, data and measurable outcomes, rather than a format alone.

What changes

Ad inventory, data, creative work and measurement need to be considered together rather than evaluating the format in isolation.

Why it matters

Connecting creative work and media spending to business outcomes is more useful than optimizing intermediate metrics alone.

Implications for businesses

A U.S. business can evaluate video proposals against its audience, creative capacity and measurement needs before committing more spending.

Un Rino’s take

Creativity remains essential. Measurement should help explain what changed for the business, not simply produce more platform statistics.