24% of Consumers Surveyed by Deloitte Plan to Make AI Shopping Their Default in 2026
Delegating search and comparison can change which brands shoppers consider.
Image: Deloitte Retail Trends Q1 2026 · original publication Image source ↗
What happened
Deloitte reports that 24% of consumers in its study plan to make AI-assisted shopping their default approach in 2026.
What changes
Consumers may delegate some research, filtering and comparison before reviewing the options themselves.
Why it matters
Whether a brand is considered may depend on clear information about price, availability, reputation, delivery and the customer's stated needs.
Implications for businesses
Businesses should check whether their information clearly answers questions such as “Is this available today?”, “What is included?” and “Which option fits this need?”
Un Rino’s take
Shopping agents do not remove the need for marketing. They add another audience: information must make sense to both people and the systems assisting them.
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