Nearly Half of Consumers in Studies Cited by Shopify Use AI During Their Shopping Journey

What happened

Shoppers are using assistants for research, comparisons, reviews and finding offers.

What changes

An assistant can influence several stages of a decision, not only the final product search.

Why it matters

The customer may arrive with questions or a shortlist already shaped elsewhere.

Implications for businesses

A U.S. retailer can make specifications, policies and comparisons easy to verify on its own site.

Un Rino’s take

A helpful store experience should resolve the questions an assistant leaves open.