Merchant Center Adds Insights into Visibility on AI Surfaces

What happened

Google's AI performance insights compare a brand's visibility with similar brands in AI-assisted shopping.

What changes

The announced reporting helps merchants examine a discovery channel beyond conventional search results.

Why it matters

Visibility and sales are different measures; both need context when evaluating a channel.

Implications for businesses

A U.S. retailer should check rollout access and compare visibility information with its own qualified traffic and sales data.

Un Rino’s take

A new report is useful when it clarifies a business question rather than simply adding another score.