Mexican Shoppers Compare Prices: 79% Use Comparison Tools and 48% Use Price Alerts
The study describes tools that make purchase comparisons more systematic.
Image: AMVO / PTC summary · original publication Image source ↗
What happened
PTC's summary of AMVO's 2026 Online Sales Study reports that 79% use price comparison tools, 48% use price alerts and 34% browse in incognito mode to check online prices.
What changes
Digital tools make it easier to compare alternatives, monitor prices and wait before paying.
Why it matters
Discounts are easy to compare. Product information, delivery terms, warranties and service also need to explain the value of an offer.
Implications for businesses
U.S. businesses can apply the general lesson without treating the Mexican percentages as U.S. data: clearly explain what is included, availability, delivery timing, guarantees and differences from alternatives.
Un Rino’s take
When comparisons are easy, hiding important information creates friction. Transparency can help customers make informed decisions.
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