Nike House of Innovation Combines Retail, Personalization, an App and Product Experiences
The store is designed around changing experiences rather than shelves alone.
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What happened
Nike House of Innovation brings together Nike Arena, Sneakerlab, Nike By You, specialist assistance, app-connected services and locally curated selections.
What changes
Content, community, customization, service and purchasing share a physical brand environment.
Why it matters
A store can offer reasons to visit that go beyond browsing inventory already available online.
Implications for businesses
A U.S. retailer can start with one useful area for demonstrations, customization, launches or advice, connected to the wider customer journey.
Un Rino’s take
The website and store should complement each other rather than duplicate the same experience.
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