WAVE in Seoul Uses an 80.1-by-20.1-Meter Screen to Simulate a Wave Behind Glass
d’strict turns an anamorphic illusion into public-facing media art.
Image: d’strict · original publication Image source ↗
What happened
d’strict's WAVE uses the COEX K-POP SQUARE display in Seoul to create the illusion of a three-dimensional wave contained behind glass.
What changes
Content, perspective and the display's physical architecture are designed together.
Why it matters
The effect depends on more than resolution or size. It creates a scene suited to its location.
Implications for businesses
U.S. digital out-of-home projects can begin with the building's geometry, pedestrian movement and main viewing angles.
Un Rino’s take
When content responds to physical space, it can feel like an experience rather than a video placed on a large screen.
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