Building a Direct Audience Gains Importance as Organic Reach Changes

What happened

Discussion of creators and owned media reinforces the value of reaching audiences through more than one platform.

What changes

A direct audience relationship can complement discovery through social platforms.

Why it matters

Depending entirely on one platform exposes a business to changes it does not control.

Implications for businesses

A U.S. business can strengthen its website and permission-based customer communications alongside social activity.

Un Rino’s take

Diversification means building a useful relationship with people, not simply opening more accounts.