RCS Enters Advertising with Richer Messages Between Brands and Customers

What happened

Google introduced Message Ads with RCS for Business to continue customer conversations through richer text messaging.

What changes

An advertising interaction can continue in a messaging channel rather than ending at the initial click.

Why it matters

The follow-up experience can determine whether an inquiry develops into a useful conversation.

Implications for businesses

A U.S. business should check channel availability, response ownership and consent requirements before testing messaging ads.

Un Rino’s take

Richer messages are not a substitute for timely, relevant customer service.