3D Cloud Reports 25% Fewer Returns When AR Is Combined with Product Configuration
Augmented reality can help furniture shoppers judge how a product will fit in their space.
Image: 3D Cloud · 3D Commerce Index · original publication Image source ↗
What happened
3D Cloud reports that combining augmented reality with product configurators is associated with a 25% reduction in furniture returns.
What changes
AR can help answer practical questions about size, placement and configuration before a purchase.
Why it matters
Returns affect logistics, margins and environmental costs. Better product expectations can therefore have operational value, not just visual appeal.
Implications for businesses
A retailer can begin with products whose size, configuration or return rate creates a clear customer problem, then measure the results of an AR trial.
Un Rino’s take
The useful question is what uncertainty AR removes. An impressive visual effect is not enough if it does not help someone decide.
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