Snap Bets on Life Beyond the Smartphone with US$2,195 Specs
Snap positions Specs as a form of personal computing beyond the smartphone, rather than simply a camera accessory.

Reference image: Snap. Image source ↗
What happened
Snap positions Specs as a form of personal computing beyond the smartphone, rather than simply a camera accessory.
What changes
The proposal makes augmented reality a primary interface for some interactions.
Why it matters
A different interface can change where information is available and how people act on it.
Implications for businesses
A U.S. business should assess the actual workflow, device availability and total deployment cost before committing to a rollout.
Un Rino’s take
The case for a new interface must be stronger than the appeal of new hardware.
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