Lo-Fi Content: Testing Authenticity Without Improvising
Lo-Fi content: how to compare authenticity and brand production, define tests with the same audience and measure responses before an extension of a campaign.
Read moreSocial Media
Content, social networks and editorial re-use to connect channels without relying on a single platform.
Social Media Articles
What to Post on Your Website So You Don't Rely Solely on Social Media
Social networks serve to distribute care. The website serves to preserve, organize, connect and convert content that really represents your business.
Read moreWhy a Business Blog Still Matters for Attracting Traffic
A blog doesn't work because "you have to publish." It works when you answer real questions, create found pages and build internal routes to services and decisions.
Read moreHow to Turn a Social Media Post into Useful Website Content
Reusing does not mean copying and gluing. It means taking an idea that has already shown interest and turning it into a more complete, found and connected piece.
Read moreHow to Create Useful Content with a Clear Purpose
The frequency doesn't make up for a lack of usefulness. Before you publish, you have to answer what problem you solve, what you bring and why someone should save it, link it or share it.
Read moreSocial Media vs. Website: What Role Should Each Play in Your Digital Strategy?
They are no substitutes. Networks can distribute care and conversation and the site can concentrate context, search, conversion, analytics and own data.
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