Useful Content: Answering Questions Before Selling
A market guide should help make a decision. Check client questions, evidence and examples to develop useful content without inventing.
Read moreDigital Strategies
Organic and paid digital strategies to attract customers, measure results, and make better decisions for your business.
Digital Strategies Articles
Is it worth paying for advertising if your website isn't ready to sell yet?
Before buying traffic it's best to check if the page can turn that care into a measurable action.
Read moreWhat to review before investing money in Google Ads or Meta Ads
Objectives, measurement, destination and monitoring should exist before budget escalation.
Read moreWhy a Campaign Might Get Lots of Clicks but Generate Few Sales
The problem may be about intention, offer, the experience of the page or subsequent monitoring.
Read moreHow to Find Out Where Your Customers Are Really Coming From
UTMs, analytics, CRM and basic attribution allow to distinguish perception of evidence.
Read moreWhat digital metrics should the owner of a business understand
A small set of useful metrics can guide decisions better than a board filled with numbers.
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